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Meet the team of experts at the heart of ASH.

Our company is only as good as its people. Clients often remark how warm and friendly the ASH team are and how enjoyable the project process was. These are qualities we cherish and work hard at to keep at the core of our culture. We are passionate about our work and are driven to excel at what we do to ensure our clients succeed. Our team is our greatest asset and has the experience and knowledge to help make your project a success.

Steve Braithwaite BSc CEng
Managing Director
Steve has over 30 years' experience designing, managing and consulting in the wireless telecommunications industry. Steve can demonstrate significant experience in product areas such as satellite communications systems, terrestrial voice and data networks and mobile wireless systems. As an engineering director and product manager for several telecommunications products with the Marconi company and start-up design companies, he has a wealth of systems and product design experience. Steve also lectures part-time with the University of Southampton's Electronics and Computer Science wireless communications group. [Steve likes his coffee white and in his special cup]
Steve Williams BSc
Technical Director
Steve has over 30 years of commercial and electronic and semiconductor product development experience, most recently, before joining ASH, as the Radio System Group leader of the Motorola TTPCom Product Group where he worked closely with customers to design RF chips for the cellular market including GSM, EDGE and 3G. Before TTPCom, Steve was an RF design leader at Bluesocket, 3COM, Lucent Technologies and Shaye Communications designing and developing a wide variety of radio base station products. [Steve is not fussy with his coffee: he just likes lots of it]
Andy Ackland MEng
Consultant
Andy has been associated with ASH since its early days. He brings a wealth of experience from early work on submarine cable systems as an Engineering Manager at BT International, software and systems development at a UK start-up company with Steve Braithwaite, and consulting research at Multiple Access Communications Ltd. He provides ASH with a rich and varied range of expertise, from antenna design, RF design, mathematical analysis and simulation, systems design and embedded software design and development. [Andy likes his coffee black and strong enough to stand the spoon in]
John Barry BSc (Eng)
Consultant
John brings to ASH over 20 years of experience in software, electronics, RF, signal processing, optics and mechanics. Widely experienced in the submission of patentable ideas, a number of which have reached filing, John’s diverse range of skills come from his rich background in electronics. He joined ASH from Advantech AMT where he was Engineering Group Manager responsible for the design and support of ground station satellite modems. Previous to that John had lead roles at Doulos and Macrovision, after spending 17 years at Philips Semiconductors as a Systems Specialist where he led the re-architecture of optical disc front-end ICs from analogue into digital. [John shuns coffee as his body is a temple]
James Bemrose
Business Development Manager
James joined ASH in 2010 having previously worked in marketing, communications and community development in the Charity sector. This involved increasing influence in the public arena and managing projects and people, both of which he is passionate about. James helps direct the strategic development of ASH. [James like his coffee white: he also dabbles with adding sugar sometimes]
Associate Consultants
Various
ASH also have an extensive team of associate consultants with considerable experience in the electronics industry who are experts in electronics design, advanced signal processing, switched mode power supply design, antenna design and software techniques (both embedded and application software).